Micromax to unveil revamped brand on April 13

Micromax Mobile, which is India's largest indigenous smartphone brand, is all set to unveil a new brand identity on April 13 at an event in Gurgaon. The company has sent out invites for an event with a hashtag #GutsToChange. "Another…

Yu Vs Everyone Else

On the afternoon of January 13, YU Televentures began selling its first smartphone - Yureka - on online retailer Amazon's India site. The phone was showcased almost three weeks earlier, and the Micromax unit had been heavily advertising the device.…