Micromax to unveil revamped brand on April 13

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Micromax Mobile, which is India’s largest indigenous smartphone brand, is all set to unveil a new brand identity on April 13 at an event in Gurgaon. The company has sent out invites for an event with a hashtag #GutsToChange.

“Another wrong step. Seriously,” tweeted Greyhound Research’s Sanchit Vir Gogia on the news of it opening an online store. “They should be focusing on the core hardware, than software and services,” said Gogia, who is the chief analyst and CEO at Greyhound Research.

Source: India Today

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