Micromax has gone nuts and sort of admits it

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You have to hand it to a company when it says that it has the “guts” to launch 19 products in one go. Or laud it when it realises the problems with its business model and, in one go, aims to do a full turnaround.

But what Micromax did on Wednesday as it hosted a gala event to mark the revamped brand strategy was just crazy. In a good way or bad, that is for consumers to decide. Although its new tagline — “Nuts, Guts, and Glory” — hints that the company believes it is making the right changes. Experts agree.

“They should be focussing on their hardware than services,” says Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

Source: India Today

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