Buoyed By Big 10 Sale, Flipkart To Further Expand Private Label

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Flipkart Tries Its Luck With Private Labels The Second Time

After facing a poor run of its private-label initiative earlier, the country’s leading e-commerce player, Flipkart, is making a second attempt at launching them across several categories, in a major push for higher revenues. Sanchit Vir Gogia, Chief Analyst and…