Online marketplace Flipkart expects its private-label category to contribute 10 per cent of its overall transactions in the next 12 months, to boost its flagging earnings and fill gaps in its products.
However, industry watchers have some concerns. The question is will people accept this.
“It has been done in the offline world by Future Bazaar and others. So far, nobody has replicated it online,” said Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research.
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Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.
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