At the just-concluded CES, the tech event that opens the year for the consumer electronics industry, Samsung’s aggression was palpable. From bespoke refrigerators for millennials to a fast new chip to power its smartphones, the world’s largest manufacturer of consumer electronics flexed its innovation muscle with “A Better Normal” pitch.
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Sanchit Vir Gogia, chief analyst and CEO, Greyhound Research feels localisation too played a big role. “It invested in these general partners and built retailer programs to infiltrate the country. That’s a very brilliant localisation from a company perspective,” he says.
Even from a product perspective, he says, Samsung cracked the price-sensitive Indian market.
Gogia points out that in the premium segment, Samsung’s policy of having differentiated processors in India and the United States has not gone down well with mobile phone owners here. It has to fix that.
From a manufacturing perspective, Gogia says Samsung needs to invest in the country further and not just for mobile telephones, but also the broader consumer electronics segment.
Hindu Business Line
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