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So What’s The Fuss With These Technologies Really About?

CIOs are usually bombarded with various cycles of prediction and reports made by IT research companies/consultancies and vendors to give them a fair idea of what technologies are going to make it big. But, have these technologies really had the impact which was hyped about them? Let’s take a look:

“We were the ones to revolutionise packaging tubes from aluminium to laminated ones. Manufacturing has to make design innovations and create. We require internal social communication to keep the creative juices flowing and innovate as a company.” Sanchit Gogia, Chief Analyst, Founder & CEO, Greyhound Research agrees, “Social is not just Facebook – it’s about people being…well, social. These necessarily need not be external customers. Social begins with your Intranet!”

“Once these will be solved and more security products for BYOD projects are developed, this trend should pick up pace real soon. It is typical of any emerging technology; it always takes a couple of quarters for its proper education and adoption,” states Gogia.

Gogia perceives the problem lies in another area, “Executives are thinking, ‘I already have an iOS or a BB app… now what?’ Migrating to an HTML5 is no easy or cheap task. Once the focus moves to the data and not the device, mobility will automatically make more sense and adoption will increase.”

The cloud conversations we see CIOs now engaging in are much more mature. “Earlier CIOs were held up at security but now they are undertaking work-driven approaches to the cloud. Companies have initiated projects but have limited these to the C-level decision-makers,” states Gogia.

Gogia explains the public sector scenario, “Cloud has taken up in government but the fact is that they would not always like to call it the cloud and cover it under the initiative of e-governance.”


“There is no consensus as to what percentage of impact it has for green IT. I doubt if any enterprise starts with being green as a prime focus for any of its IT agendas,” opines Gogia.


“A lot of preliminary work needed to be undertaken. The parameters and the consolidated working of all the data systems needed to be in place before setting out on the BI journey and that is where most people faltered and stepped back trying to take it slow,” analyses Gogia.


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