How IBM India Is Becoming Digital

45 views Reading Time: 2 minutes

Contrary to popular opinion, even technology companies have to invest continually to push digital so that they can innovate and stay relevant to their customers. International Business Machines Corp.’s (IBM’s) sharpening focus on digital is a case in point.

Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research, believes the formation of DBG at IBM India to be a “welcome move”, one that augurs well for the “company’s intent to focus and invest in digital transformation opportunities”.

“Their decision to appoint Nipun at the helm, an experienced IBM hand, will allow them (in theory) to navigate the traditional IBM setup, make the most of it and still make changes to deal and people structures best suited to deliver on digital transformation projects. This appointment comes at a time when the India management is going through a change under Karan Bajwa’s leadership—an important moment at IBM India that signals their intent to transform into a new company,” says Gogia.

He believes DBG will now have to focus on “bringing together threads from different existing IBM business units and work at adding value to each of their deals in terms of adding cloud and cognitive. This will be a new way of doing things for the old IBM that is used to selling cloud and cognitive separately and not as part of the existing deals. To be able to allow for these changes, the new IBM will have to structure teams and deals in a new way, and hence requires them to transform within while it helps its clients transform”.

[HT Mint]

Have a question on this or other Digital Transformation topics? Click here to set up an enquiry call with a Greyhound Research Analyst.


Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global, Organizational Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, an Global,Award-Winning, Independent Digital Transformation Research, Advisory & Consulting firm. To read more about him, click here.

Copyright © 2017 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.

Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on and we’ll take it further from there!

Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. To access scores of Free, Freemium and Premium Insights please use the menu above. Please write to us on and we’ll gladly share a copy of the research agenda with you.

Leave a Reply