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The e-commerce discount wars for the festive season will begin soon. Snapdeal has geared up for it with a change in logo and slogan. The change has been brought about, explains Kunal Bahl, Co-Founder and CEO, to "enable users to…
Read More Snapdeal Whips Up Excitement: Will This Festival Season Be A Game Changer For E-Comm?
Snapdeal, one of India’s largest e-commerce firms, is giving itself a brand makeover—the second time in six years. Increasingly losing relevance among customers, “Snapdeal has been having an identity crisis for the last couple of years,” Sanchit Vir Gogia, chief…
Read More Snapdeal Has A New Logo But It Needs More Than Just Cosmetic Surgery
India’s e-commerce industry could see a major shake-up if online retailer Snapdeal’s preliminary conversations with local rival Flipkart and US-based Amazon to explore a possible merger make any headway. But a Flipkart-Snapdeal merger is a more likely scenario than a…
Read More Why A Deal With Snapdeal Is A More Logical Choice For Flipkart Than Amazon
Snapdeal recently expanded their e-commerce marketplace to include more service offerings through a ‘one-of-a-kind partnership’ with Zomato, Cleartrip, UrbanClap, and redBus. Now in a recent interview with Livemint, Kunal Bahl, CEO, Snapdeal, said that the company is now focusing on…
Read More “Snapdeal is well-positioned to turn profitable in the next 2-3 years”- Kunal Bahl, CEO
On June 8, American e-commerce major Amazon announced an additional $3-billion investment in India, making clear its intention to win in the country. This throws up a massive challenge for all homegrown e-commerce companies, among which Snapdeal could be hurt the…
