In 2014, even before he became the CEO of Google, Chennai-born Sundar Pichai had envisioned Google placing big bets on India. Back then he had predicted that the growth in internet user base would make India not only a huge market but also a country where Google would invest for the long term. Six years later, Pichai has committed to a $10-billion investment in India.
So far, what Google has missed out when compared to Facebook and Amazon is with regard to building a community that can be monetised. For example, Amazon has ‘Prime’ and Facebook has Instagram and WhatsApp, which are strong community networks. “The effort is to build a digital platform so that customer spend happens within the ecosystem,” said Sanchit Vir Gogia, Chief Analyst of Greyhound Research.
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