Google’s chief executive Sundar Pichai pledged to spend $10 billion in India over the next 5-7 years to get more businesses and people online, the internet giant’s biggest bet yet to tap one of the world’s fastest growing internet markets.
Sanchit Vir Gogia, chief executive and chief analyst, Greyhound Research, said the investments will help Google go deeper into India.
“It will also help them foray into cross-category businesses such as e-commerce and telcos in which they do not have a presence yet. It is likely that a lot of this will be used in tapping the MSME sector, especially the retail and kirana stores,” Gogia said. “Google is not present in all six categories of the digital platform matrix which we call 6Cs—connectivity, community, content, commerce, currency, capital—and this investment could be a strategy to enter these businesses.”
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