WhatsApp’s New Privacy Policy Triggers Exodus Of Users To Rival Platforms

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Facebook-owned WhatsApp’s new privacy policy has opened a can of worms. The messaging service has come under fire globally for forcing users to share data that will be shared with its parent company Facebook. The updated policy is seen as a move to integrate WhatsApp with Facebook.

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Greyhound Research CEO Sanchit Vir Gogia has been quoted as saying that they are advising corporates and MNCs since the WhatsApp privacy policy update and company boards are directing “advisories to staff members to ensure compliance.”

“This is also about safeguarding themselves. They are shifting the liability on the users … WhatsApp has entered the corporate space in a very big way. Companies cannot ban it. But they can enforce policies around it and with the recent development, large companies are reminding staff that the platform is not the official channel of communication,” he stated.

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<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.

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