New WhatsApp Messenger Policy | Corporates Issue Advisories On Use For Official Business: Report

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Corporates and multinational companies (MNCs) have notified staff about conducting official business on WhatsApp after its new privacy policy changes. The messaging app last week said it is updating its privacy policy by January-end to allow sharing of user data with parent company Facebook.

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Greyhound Research CEO Sanchit Vir Gogia said they are advising corporates and MNCs since the WhatsApp privacy policy update and company boards are directing “advisories to staff members to ensure compliance.”

The reason is two-fold: “This is also about safeguarding themselves. They are shifting the liability on the users … WhatsApp has entered the corporate space in a very big way. Companies cannot ban it. But they can enforce policies around it and with the recent development, large companies are reminding staff that the platform is not the official channel of communication.”

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<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.

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