Many are concerned about how WhatsApp might be using their metadata, and are migrating to competing messaging apps.
Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound Research, told Zenger News: “While the upwardly mobile rush to download Signal and Telegram as a second option, these apps don’t have the kind of market commitment and investments that WhatsApp has over the years. The game is no longer about messaging; it’s all moving towards commerce.
“The new data policy changes are in the context of WhatsApp Business, and with WhatsApp Pay adhering to norms, it will be a big play which can’t be matched by other apps.”
“There’s also a discrepancy of how people are fine with data being shared with say a Google or a telecom company, but up in arms when it’s a Facebook company,” said Gogia.
According to Gogia, Telegram and Signal are at the same stage as where WhatsApp was before it was bought by Facebook.
“Lest we forget, we are comparing WhatsApp of today to applications that are yet to establish similar territory — there is no guarantee they wouldn’t end up being another company or worse. There is no certainty in this game of data.”Zenger News
Copyright © 2021 Greyhound Research. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.
Legal Note. The contents in this portal do not necessarily reflect the opinions, ideas, thoughts, points of view, and any other potential attribution to any contributor’s, commentator’s, or author’s past or future employers. No NDA’s have been broken. Email our Client Centricity Team to learn more on our NDA policy. Sources may come from both publicly available information and private individual conversations. In case of publicly available information, attributions have been added.