WhatsApp’s global headline-generating security breaches have turned into a competitive advantage for two other “secure” messaging and calling apps — Telegram and Signal — and this is strongly reflected in India download numbers. Cybersecurity experts say this trend will likely strengthen.
Sanchit Vir Gogia, founder and CEO of Greyhound Research, said following the WhatsApp breach, his firm did a ‘qualitative consumer survey’ to gauge sentiments and to find out if users would gravitate to other apps.
“The scare with WhatsApp is not new. More informed users have been questioning the security and authenticity that comes with WhatsApp for some time now. But it got accentuated post this revelation. You will see a whole lot of people going to Telegram after this as that’s the easier and well-known choice, while the more evolved users will very quickly gravitate to Signal. I see more users moving to Telegram than Signal as Telegram is more user friendly, while Signal isn’t very well-known yet. It is still a nerds’ brand,” said Gogia.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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