Technology is creating a better user experience and helping improve sales at retailers — from car makers to departmental stores. For instance, an Indian automaker is building an augmented reality-based game for children who come to their car showroom. These kids get to collect various parts of the car and assemble a model of their choice. The game, developed by consulting audit firm Deloitte’s digital technology team, uses high resolution visuals and data and offers three-dimensional views.
“All these physical stores have some sort of online presence today…At the same time, in the back office it is about efficiency in operation, and automating things,” said Sanchit Vir Gogia, chief executive, Greyhound Research.
For example, fashion retailers are creating online aisles or kiosks to help customers find a missing size or colour, while also marrying offline and online data to recommend a particular pattern or style to buyers.
Ultimately, retailers are trying to map a customer’s journey from offline to online and online to offline, in order to eventually create a strong user profile, Gogia of Greyhound Research said.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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