How Vodafone, RCom, Aircel & MTS use Big Data, analytics to reduce customer churn and increase ARPUs

Telecom operators including Vodafone, Reliance Communications, Aircel and MTS India are investing in technologies such as big data and analytics amid growth in data consumption as they look to retain subscribers and increase revenue per user. Analytics allow telecom companies…

Marico Gets Smarter With Tableau’s BI Solution

India is one of the most exciting consumer markets in the world. An expanding middle class population with rising average income and increasing spending power, coupled with rapid urbanization, add to India’s consumption story. Fast-moving consumer goods (FMCG), with a…