Snapdeal Turns Into Your Shopping Assistant To Survive E-commerce Battle

In order to break away from the herd of e-commerce players who fight on discounts, faster delivery and selection, Snapdeal wants to be your shopping assistant.

“Kunal (Bahl) has shown very progressive mindset by proposing the use of predictive and assistive commerce, but there are challenges,” said Sanchit Vir Gogia, CEO and chief analyst of Greyhound Research

Gogia, however, points out that Snapdeal will have to manage the cultural change, keep investing in resources in the journey that might take five to seven years, make consumers comfortable to share personal information and data, ensure consumers of data safety, and architect algorithms that are bias-free to consumers whose aspirations and expectations may differ from those who create them.

Source: Hindustan Times

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