Reliance Likely To Acquire TikTok In India For $5 billion

51 views Reading Time: < 1 minute

India’s most valuable company Reliance Industries Limited (RIL) is reportedly the latest bidder for the Bytedance-owned TikTok in India. The Mukesh Ambani-led firm had begun talks last month with the Chinese firm to acquire its operations in India. The deal is said to be valued at $5 billion. 

By clicking Subscribe, you agree to our Privacy Policy.

 

Sanchit Vir Gogia, CEO, Greyhound Research wrote in his note that in the present circumstances, Bytedance’s deal with Reliance Jio could be a viable option to clear the regulatory hurdles in India while also helping leverage the nearly 400 million users base of Jio.

“Although Instagram Reels is being described as a clone of TikTok, the fact is that the similarity of the features may act as an advantage and help the Facebook backed photo-sharing app onboard millions of users in India who were earlier using TikTok. Facebook still has a larger user base than TikTok in India and over the course of time, Instagram Reels can leverage the massive network Facebook has in India. Reels was first smartly tested in low-risk markets and then rolled out in India for scale and mass content – while it may not come across as integrated with other products, it may be too early to judge. Leverage with a broader FB network makes Instagram Reels more compelling than TikTok,” Gogia added.

New Indian Express

P.S.: For more information on the recent investments, value that each investor brings to Jio Platforms, engagement with Microsoft, impact on Bharti Airtel, and the challenges the company can expect, read this research report by Greyhound Research.


<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.


By clicking Subscribe, you agree to our Privacy Policy.

Copyright Policy. All content contained on the Greyhound Research website is protected by copyright law and may not be reproduced, distributed, transmitted, displayed, published, or broadcast without the prior written permission of Greyhound Research, or, in the case of third-party materials, the prior written permission of the copyright owner of that content. You may not alter, delete, obscure, or conceal any trademark, copyright, or other notice appearing in any Greyhound Research content. We request our readers to not copy Greyhound Research content and not republish or redistribute them (in whole or partially) via emails or republishing them in any media, including websites, newsletters, or intranets. We understand that you may want to share this content with others, so we’ve added all relevant links and tools under each content piece that allow you to share the content. If you have any questions, please contact our Community Relations Team at connect@greyhoundg.com.

Leave a Reply