Developing mobile-first for a better customer experience

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The new paradigm of user and customer experiences is to look at the simplest, smallest, and lowest powered platforms first, and those who are doing so are reaping the benefits of expanded markets and simpler tools.

MobileFirst is a customer interaction methodology and a development and software paradigm all at once. It’s both an overarching business strategy and a set of very different principles from one industry and company to the next. And as an SMB, it might be the best chance you have to compete on a wide stage.

According to Sanchit Vir Gogia, chief analyst and group CEO of Greyhound Research, the variety and spread of mobile devices is flooding organisations, and they’re not keeping up.

“More than 32 percent of organisations in emerging markets are struggling with developing apps that run across multiple operating systems and form factors,” he says, quoting recent company research.

To read the Full Article, click here: ZDNet

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