The new paradigm of user and customer experiences is to look at the simplest, smallest, and lowest powered platforms first, and those who are doing so are reaping the benefits of expanded markets and simpler tools.
MobileFirst is a customer interaction methodology and a development and software paradigm all at once. It’s both an overarching business strategy and a set of very different principles from one industry and company to the next. And as an SMB, it might be the best chance you have to compete on a wide stage.
“More than 32 percent of organisations in emerging markets are struggling with developing apps that run across multiple operating systems and form factors,” he says, quoting recent company research.
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