Google-Reliance Partnership Heats Up Indian eCommerce Race

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TOKYO — Google’s surprise decision announced on July 15 to invest $4.5 billion into Jio Platforms, the digital business arm of India’s biggest family-owned conglomerate Reliance Industries, has so far not been accompanied by any announcement on Google’s role in Reliance’s newly-developing online retail business, dubbed JioMart.

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But it is very likely that Google itself and its affiliates in India will work closely with JioMart.

“The decision by Google to invest into Jio is a game changer for both companies on many layers spanning devices, search, apps and commerce,” said Sanchit Vir Gogia, founder and CEO of Greyhound Research, in a blog post.

Google’s addition to the Jio alliance will therefore make JioMart an even more formidable challenger to India’s two incumbent e-commerce leaders — Flipkart, a subsidiary of Walmart, and Amazon India.

“One of the weakest links of JioMart’s e-retailing platform has been its last-mile logistics,” Gogia pointed out. The combination of Google’s map technology and Dunzo’s local delivery network will surely help JioMart to address its last-mile issue.

Nikkei Asian Review

P.S.: For more information on the recent investments, value that each investor brings to Jio Platforms, engagement with Microsoft, impact on Bharti Airtel, and the challenges the company can expect, read this research report by Greyhound Research.

<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.

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