Online retailer Flipkart Online Services Pvt. is said to be close to a merger with smaller rival Snapdeal as it looks to fend off Amazon.com Inc. Yet, that may not be enough in a battle with the deep-pocketed American giant that has caught up with the homegrown rival.
What Amazon has done well is to use different services to tap customers and cross-sell, like with Prime, said Sanchit Vir Gogia, Chief Analyst and CEO at Greyhound Research. “This has allowed Amazon to reduce its sales cost, and from that perspective, it is tough to beat Amazon based on just an acquisition,” he said.
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Sanchit Vir Gogia: Sanchit is the Chief Futurist, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Group. He also serves as Chief Analyst & CEO of Greyhound Research, a Global, Award-Winning, Independent Technology & Innovation Research, Advisory & Consulting firm. To read more about him, click here.
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