India is a bright spot for Facebook—and it will remain so for years. The social media behemoth has more than doubled its user base in the country already from around 135 million in 2015 to over 310 million this year, Jefferies said in a June 20 note. That figure is higher than in any other country.
“India is still in the formative stages when it comes to getting users acquainted to being app-dependent,” Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research, had told Quartz earlier. “Super apps are for more evolved users who have already gone through the learning curve. Hence they do way better in Japan and China, where penetration of smartphones and mobile internet is way better.”
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research & Advisory firm. To read more about him, click here.
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