Bharti Airtel is set to sign a strategic alliance with Amazon Web Services (AWS), the cloud services arm of retail giant Amazon, to tap small-and-medium businesses (SMBs). The pairing will be pitted against the Reliance Jio Infocomm-Microsoft combine as they compete for a share of the surging public cloud market in the country, which is expected to touch $8 billion by 2023.
Analysts said India is witnessing a surge in demand for secure data centres and cloud services as businesses embark on digital transformation and consumer demand for digital services continues to increase.
“The partnership between AWS and Airtel is a commitment of the former to the enterprise business in India, specifically SMBs that are the key customers of the latter. Having said that, similar partnerships have been attempted earlier and only been partially successful given the loose decoupling between the two parties,” said Sanchit Vir Gogia, CEO and chief analyst, Greyhound Research.
“For this to work, both will have to be equally invested in areas like sales, support, training and invoicing to ensure customers are assured of relevance in the sales process and assured of the support thereafter,” Gogia added.Economic Times
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