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Snapdeal is seeking to emulate social media giant Facebook in the commercial media space as it looks to expand its footprint. Kunal Bahl, CEO & co-founder, Snapdeal, is creating a clan of apps, just the way Facebook did with FB, Whatsapp, Instagram and Messenger. “Facebook had become a monolithic platform; now, they have a bunch of popular apps,” said Bahl.
Analysts believe that Snapdeal is trying to build an ecosystem of apps for the commercial space. “Once a consumer enters the ecosystem of apps, he won’t need to go to other apps for his requirements,” said Sanchit Vir Gogia, chief analyst, Greyhound Research.
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