With Hike Stories, Mittal Aims To Stop Fall In Weekday Traffic

Hike Messenger, the Indian instant messaging app, on Thursday launched Hike Stories that allow you to upload pictures and videos, and decorate them, but which would vanish in the next 48 hours. Hike Messenger, that has features similar to Facebook and Snapchat, has been struggling to arrest the falling messaging traffic during the weekdays.

“Hike needs an identity … it needs a clear business model, and so far its model has changed too many times. However, the upside is that it has large investments from credible names,” said Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.

Source: HindustanTimes.com

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