Companies are getting staff to shift to other apps over new policy that users must agree to share data with Facebook, which could then be sold to others; they fear it will be a threat to business, while analysts say it could compromise users’ data.
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“In the past week, we have had a discussion with at least 100 chief information officers on how to move away from instant messaging services, including WhatsApp, for official communications,” Sanchit Vir Gogia, chief executive of Greyhound Research, told ATF. “Not just local companies, [but] very large global companies are also keen on moving away from instant messaging services have already started the process.”
Gogia said that although no business organisation has officially declared WhatsApp, or any other messaging, as official communication tools, more than 90% of business users still use WhatsApp despite the existence of paid alternatives such as Slack, Microsoft’s Office 365, and Google Meet.
“There is a growing realisation in many organisations that instant messaging services are essential communication tools and need to be embraced,” Gogia said. “Although right now the approach is to discourage the use of instant messaging services for business communication, in the long run, businesses have to evolve policies to embrace these applications just like business embraced smartphones a few years ago.”
Asia Times Financial
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