Times Internet Ltd (TIL), the digital business arm of the country’s largest media company Bennett Coleman and Co. Ltd (BCCL), has set an ambitious target of achieving $1 billion in revenue in five years or by March 2022. The company recently said it was on course to clock in Rs 1000 crore ($150 million) in net revenue this financial year.
“It is a difficult market,” said Sanchit Vir Gogia, Chief Analyst and CEO of research and advisory firm Greyhound Research. There are challenges as a large part of Times Internet revenue is ad-driven and ad-revenue is increasingly harder to come by, he added. “The 75% of the 7000 crore ad market is owned by Google and Facebook.”
“TIL is, of course, formidable thanks to the network of media and entertainment properties the group has built. Now the fight for advertising dollar is all about conversion and if they can leverage their volume and monetize,” he added.