The Next 20 Years Could Be Even Bigger And More Challenging For Google

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When Google started 20 years ago, the mission was to organise the world’s information and make it universally accessible and useful. That seemed like an incredibly ambitious mission at the time-even considering that in 1998 the web consisted of just 25 million pages.

But there could be challenges for the internet giant that can come in the way of its future growth. “One of things that is hurting Google is the attack on data access. As consumers become more aware and educated about how their digital data will be used, there could be a backlash. Most of Google’s existing business model is around data,” says Sanchit Vir Gogia, Chief Analyst, Founder & CEO, Greyhound Research.

According to Gogia, while Google has taken good measures in the enterprise segment for its cloud services, it still has a long way to go.

“Google has to ensure it becomes more relevant to not just the CIO of a company but also to CMO and HR functions. It does not have much to offer when it comes to MarTech and SalesTech,” says Gogia, adding that the tech giant has to do much more in the mobile devices space and content to compete better with the likes of Apple and Amazon. All of this can add up to big opportunity for the tech company.


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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.

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