Snapdeal Nearly Died – Here’s How It Didn’t

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Snapdeal seems to have learnt its lesson. Once counted among India’s top three e-commerce firms, the Gurugram-based company’s ship began to sink last year even as rivals Amazon and Flipkart continued to surge. Snapdeal even came close to merging with Flipkart.

“Sometimes, you have to prune to grow,” said Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research. “And the more you prune, the more effort you put to automate things, to streamline things, to put in governing structures so that the company doesn’t derail again after this.”


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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.

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