New ad: why did Flipkart go back to basics?

E-commerce major Flipkart, with 75 million registered users, has gone back to explaining the basics of online shopping to Indian shoppers with its TV ad campaign, Flipkartmatlab bilkul pakka. The two-film campaign seeks to reassure customers that they can never…

Online festival sales: Second time around is twice as nice

If you missed buying your favourite mobile, apparel or furnishing item on popular e-commerce sites like Amazon and Flipkart in their recent Diwali sale between October 13 and 17, there’s no reason to despair. That’s because sale continues on other…

Online festive sale: Second time around is twice as nice

If you missed buying your favourite mobile, apparel or furnishing item on popular e-commerce sites like Amazon and Flipkart in their recent Diwali sale between October 13 and 17, there’s no reason to despair. That’s because sale continues on other sites like Snapdeal, Paytm and…

Consumers win in Amazon vs Flipkart discount war

With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-retailers are trying to woo shoppers with best deals and grab market share. Both firms have invested…

Consumers are winners in Amazon vs Flipkart discount war

With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-tailers are trying to woo shoppers with best deals and grab market share. Both firms have invested heavily on bringing the…

Consumers are winners in Amazon vs Flipkart discount war

With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-tailers are trying to woo shoppers with best deals and grab market share. Both firms have invested…

Consumers are winners in Amazon vs Flipkart war

With the onset of the festive season, it's raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-tailers are trying to woo shoppers with best deals and grab market share. Both firms have invested…