Consumers win in Amazon vs Flipkart discount war

With the onset of the festive season, it’s raining discounts and even gold bars for customers of Flipkart and Amazon as both these e-retailers are trying to woo shoppers with best deals and grab market share.

Both firms have invested heavily on bringing the best deals for customers across categories like apparel, electronics and household items as well as on logistics to ensure speedy delivery to ensure the customer experience doesn’t suffer, analysts said.

“While there were initial glitches, the Bengaluru-based company was better prepared for its biggest shopping event of the year. There will be difficulties when you have a sale the size of what is on the offer but we feel it has been better managed this time,” Greyhound Research CEO and Chief Analyst Sanchit Vir Gogia said.

Source: ET Brand Equity

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