The Metric That Indian Startups Once Swore By Is Now Being Blamed For All The Sector’s Ills

Till a few years ago, profitability received the step-child treatment from Indian e-commerce entrepreneurs. “While startups did extremely well by using their public relations muscle to ensure that GMV becomes the industry’s darling, it’s no more than a cover up…

Why Do E-Commerce Firms Need The Billions?

Months after e-commerce major Flipkart raised $1.9 billion (about Rs 11,800 crore) in three rounds of funding in 2014, the Bengaluru-based company is again understood to be in talks to raise at least $500 million. “I believe the profit margins…