A long-drawn battle for supremacy is underway in India’s online navigation space and the country’s oldest mapmaker, MapmyIndia, is busy readying its war chest to slug it out.
MapmyIndia, owned by CE Info Systems that was founded by the husband-wife duo of Rakesh and Rashmi Verma in 1995, is plotting strategies to take on the growing dominance of Google Maps in India as smartphones and data become cheaper by the day. Already, over the past few months, the company has begun to roll out initiatives—like a revamped app and digital addresses for properties across the country—that the company hopes will help restore its lost ground.
“Ideally, they should have come into play a few years ago,” says Sanchit Vir Gogia, founder and CEO of Greyhound Research, a research and advisory firm. “They have not been aggressive enough and have lost their first-mover advantage.”
MapmyIndia’s edge over its rivals also comes from its ability to map remote areas of the country, having ramped up its ground coverage, going lane by lane across cities and villages. “They certainly have the accuracy and a good product at hand,” says Gogia of Greyhound. “What also works is that the company has an Indian face. That’s a huge advantage with government projects as maps are sensitive entities.”
“For a consumer, it’s all about the data use and companies are interested in the data that is sent back,” Gogia says. “However, when it comes to ecommerce companies or others, it’s about ramping up a presence across the vast terrains of India. That’s where MapmyIndia has a definite role since they know the country very well. Perhaps, they need to become more aggressive in building the brand.”
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Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.