You get a clear sense of Policybazaar’s target audience the first time you watch Yama, the Hindu god of death, drag a bedridden man to hell for failing to buy insurance. In a series of melodramatic TV spots, the fearsome deity, played by movie star Akshay Kumar, isn’t shy to quote rates, either. After the hospitalized accident victim he’s tormenting laments that his sister’s wedding and his daughter’s schooling had to come first, Yama scoffs in Hindi, “A 10 million rupee insurance policy comes at just 680 rupees a month!” (That’s a wager of about $9 a month for a possible payout of roughly $130,000.)
Four of the five companies that have reached $1 billion valuations in the past year target some of India’s fundamental needs in the education, logistics, and lodging industries, says Sanchit Vir Gogia, who heads analysis company Greyhound Research.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.
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