The partnership between Reliance Jio Infocomm Limited and Facebook as well as the reported interest of Google in Vodafone-Idea and Amazon starting early investment talks with Bharti Airtel (although both telecom companies denied the reports), are developments poised to blur traditional boundaries between technology, media and telecom companies to create unique new and disruptive business models in the media and entertainment industry.
The more content that each of these combined entities will have within their walls or gateway, the more successful they are likely to be. While the entire focus of content right now is primarily entertainment content, it is going to go to the informational and educational learning content very quickly.
“Content will become a baseline for these Tech-Telecom behemoths, like connectivity. The more subscribers a network would have, the more will be its likeliness to take those subscribers to the five Cs of Community, Content, Commerce, Currency and Capital. Customers slowly will start expecting content alongside connectivity and companies will need content to attract new customers and keep them. It is going to be a powerful combination,” says Sanchit Vir Gogia, Chief Analyst, Founder & CEO, Greyhound Research.
“The only difference right now is that a lot of these players haven’t explored content out of the entertainment perspective. But soon, they will go to gaming, learning, music, news, entertainment and educational content. For example, it is only a matter of time that Network18, etc., become premium and are accessible to Jio customers,” he adds.
P.S.: For more information on the recent investments, value that each investor brings to Jio Platforms, engagement with Microsoft, impact on Bharti Airtel, and the challenges the company can expect, read this research report by Greyhound Research.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm. To read more about him, click here.
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