Smileys were always popular, but they never got the cult status that stickers – the new, larger emoticons – have gained. The fad, started by the Line messaging app in Japan, is now big enough to prompt TV shows featuring sticker characters in the country, and local versions of stickers in other countries. But the biggest indication that the stickers from Japan had become a global phenomenon came when Facebook adopted them, first on mobile and then on web chat.
“With around 30 per cent of WhatsApp users being on iOS, this meant a monetisation of at least $100 million at any time,” explains Sanchit Vir Gogia, Chief Analyst and Group CEO of New Delhi-based Greyhound Research.
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