The Startups caravan

India is in the throes of an entrepreneurship revolution, with online start-ups getting the support of both consumers and venture capitalists. In fact, over the years, a large number of online travel start-ups have entered the fray to cash in on the e-commerce boom that has, to a large extent, been driven by the travel segment in the country.

IT analyst firm Greyhound Research believes it’s important to first understand why investors are willing to invest enormous amounts in e-commerce companies. “Investors who have invested an enormous amount in e-commerce companies expect a huge profit in return. While the cost of creating mobile and Web commerce has declined considerably in the past few years, the key to survival is customer acceptability and quick adaptability to changing market dynamics,” says Sanchit Vir Gogia, Chief Analyst and group CEO, Greyhound Research

Source: Financial Express

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