Selling iPad Pro to Indian enterprises no cake walk for Apple

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For its big day, Apple made sure to create much hype around one product iPad Pro much in advance. And, the launch of the tablet cum laptop targeted at business customers became the highlight of the Apple event. On Sep 9, Apple’s enterprise intentions were quite ‘loud and clear’.

On the contrary, Greyhound Research CEO Sanchit Gogia feels otherwise. He argues that price cannot be a driving factor in the enterprise. “Nobody is going to buy this kind of product for costing, but it will be bought based on functionality or purpose. User with clearly defined use case and purpose will only buy this kind of device.”

Keyboards, larger screen, better pixel, and support for CAD software etc are plus. Now, the iPad Pro allows its users to do lot more real-estate on the screen all of the sudden, you can do multiple apps that helps enterprise scenarios. But at the same time, Gogia points out that the market for iPad Pro would be pocketed and not exploded because the tablet market itself is a dying market. “Apple iPad Pro may find its takers like design houses, export houses, hospitality sectors, or where they need to process electronic documentation.”


While Gogia sums up, “There will be certain use cases, there are areas where Apple will do better, there might be some applications that perform better on Apple compare to other mobile environments. But, all in all iPad Pro will not be big enough to displace others in Indian enterprise scenario.”

Source: Firstpost

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