Indian startups may be growing at a blazing pace but they are often unable to optimise information due to lack of planning and workload constraints, says a study. According to the study by Greyhound Research commissioned by technology firm EMC India, technology is helping startups deliver unique and personalised experiences compared to mid and large-sized enterprises.
Access on multiple platforms across web and mobile (82 per cent), 24×7 support and connectivity (65 per cent) and personalised experiences (62 per cent) are the top customer demands that startups are facing,” Greyhound Knowledge Group Chief Futurist, Founder & CEO, Sanchit Vir Gogia told reporters here.
While startups understand the value of information in creating and delivering unique customer experiences, few are able to utilise it effectively, he added.
Nearly 60 per cent respondents said they are not able to turn the learnings into sizeable, actionable results and 10 per cent stated that information overload was making it even harder to make decisions, the study found.
Organisations, big or small, must adopt a digital mindset and embrace data-driven attributes to predictively spot new opportunities, innovate in an agile way, demonstrate transparency and trust, deliver a unique and personalised experience and operate in real time, he said.
Source: Business Standard