Federation of Indian Micro and Small & Medium Enterprises (FISME), an apex industry body, and Microsoft have come together to enable more than 10,000 Micro, Small and Medium Enterprises across the country to adopt information technology and cloud computing. This will help them to connect better with their existing customers and reach out to potential customers across India.
Findings of a survey conducted by Greyhound Research state that organizations in Delhi NCR have limited understanding of information systems and technology is a barrier for providing improved customer engagement. It stated that 88% organizations in Delhi NCR treat customer engagement as a top business priority for FY 2015‐16. Some deterrents to the same, however, are limited understanding about information systems to reach out to customers, lowering cost of IT Infrastructure as a top business priority and that despite the lack of required knowledge, they are looking towards adopting cloud and sophisticated technology solutions to reduce their inherent workloads.
Source: Dataquest India