Digitally native startups well placed to serve consumers

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A new breed of connected consumers is placing new demands on how businesses operate and digitally native startups are well-positioned to address their needs, according to a survey commissioned by EMC India.

The study, conducted by Greyhound Research ‘The Startup Approach to Information in India’ and released here on Tuesday, found that business agility is the key business attribute allowing startups to disrupt traditional industries. But they could also draw a few lessons from traditional organisations in scaling and putting in the right processes in place.

Highlighting key findings of the survey, Sanchit Vir Gogia, Chief Futurist, Founder and CEO, Greyhound Knowledge Group, said of the 100 startups covered under the study, 36 percent agreed to be existing because of innovating in an agile way.

He added 80 percent B2C (business-to-consumer) startups said they were leveraging public cloud to manage their workload, even as 47 percent of the startups admitted having data but no access to data scientists.

The survey found access on multiple platforms across web and mobile (82 percent), 24×7 support and connectivity (65 percent) and personalised experiences (62 percent) are the top customer demands that startups are facing.

“Delivering consistent customer experiences is not a matter of choice anymore. This research study and our ongoing tracking of the market confirm that the startups are taking a clear lead in delivering consistent customer experiences,” Gogia said.

Source: Business Standard

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