Foodpanda Has Bet On A Dead Startup To Revive Ola’s Food Delivery Dream

India’s largest homegrown mobility firm is betting on a dead company to strengthen its food-delivery business. Bengaluru-based cab-hailing firm Ola‘s subsidiary, Foodpanda, announced on Oct. 16 that it had acquired Mumbai-based cloud kitchen firm Holachef for an undisclosed amount.

“These marketplaces are not designed to be a frill-less virtual kitchen,” said Sanchit Vir Gogia, founder and CEO at Greyhound Research. “Zomato, for example, was a pure information app. Managing the whole supply chain and the costs involved in it is not an easy task. The companies will have to invest much more and innovate much more to actually benefit from the high margin cloud kitchen model.”

[Quartz]


Analyst:

Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, an award-winning global research & advisory firm. To read more about him, click here.

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