For Indian e-commerce firms, already struggling to shrug off the ill-effects of demonetisation and goods and services tax, this festival season is likely to be crucial. What has made the situation all the more tricky is the entrance of a new deep-pocketed player, Paytm Mall.
“Demonetisation and goods and services tax (GST) have had its impact on every sector. The mood is sombre in the country. Spending patterns are quite low this year in contrast with last year,” said Sanchit Vir Gogia, Chief Analyst, Founder and CEO of Greyhound, a global strategy and transformation research, advisory and consulting firm.
Gogia concurs, “India will spend during the festival time but no matter what e-commerce players will offer by way of discounts, sales wont be high.”
“Flipkart will be affected,” said Gogia of Greyhound. He says that flush with funds, Paytm will do everything in its bid to displace Amazon and Flipkart to get to the lead position in the sector.
Copyright © 2017 Greyhound Knowledge Group. All rights reserved. You may share this research note using the options made available. Please don’t copy this research note (complete or parts) and distribute over the web and emails. Connect with us if you need clarifications.
Have a question on this or other technology and innovation topics? Wish to understand what this means for your business? Click here to engage with a Greyhound Analyst.
Like this insight? Sign up for our newsletter to get our latest insights.
Wish to read more such Insights That Inspire? Access scores of other Free, Freemium and Premium Insights from the menu above.
Sanchit Vir Gogia: Sanchit is the Chief Analyst, Founder & CEO of Greyhound Knowledge Group, a Global Strategy & Transformation Research, Advisory & Consulting Firm. To read more about him, click here.
Note for IT Decision Makers – Join Our Exclusive Community! Greyhound Research values your opinion and invites IT Decision Makers and Business Leaders involved in IT projects to join our exclusive, invite-only Greyhound Golden Gate (GQube) Councils. If your project is exclusive and we have your permission, we will write a research note about you and share it with the larger community. Over and beyond, this also gives you access to some of our thought-leading research and analysts. Please write to us on email@example.com and we’ll take it further from there!
Note for IT Vendors, Telecom Operators and Channel Partners – Did you see our Research Agenda? We have organised all of our insights in a way that allows you to better filter and read what works best for you. Please write to us on firstname.lastname@example.org and we’ll gladly share a copy of the research agenda with you.