Save as PDF 
PC maker Dell has launched an initiative to increase access and adoption of computer in the country in line with government’s digital India campaign . The initiative, christened Aarambh , will have a pan-India roll out whereby the company will engage with students, teachers and parents.
To gain a deeper understanding on the low rates of household PC penetration, last year Dell commissioned a study conducted by Greyhound Research that revealed the PC’s relevance for emerging India. Respondents called out the PC as a key tool for content creation but also presented a dichotomy in not always being owners of the personal computer.
Source: Economic Times
Discover more from Greyhound Research
Subscribe to get the latest posts sent to your email.