Dell India has announced the launch of Aarambh, a pan India initiative that is aimed at spearheading the use of PCs for education. Through this initiative, the company aims to engage students, teachers and parents in a series of activities meant to build confidence and familiarity with using a PC. The year long project aims to reach a million students and 1,00,000 teachers across 5,000 schools.
To gain a deeper understanding on the low rates of household PC penetration, last year Dell commissioned a study conducted by Greyhound Research that revealed the PC’s relevance for emerging India. Respondents called out the PC as a key tool for content creation but also presented a dichotomy in not always being owners of the personal computer.