Dell Launched An Initiative To Increase Access And Adoption Of Computer In The Country

PC maker Dell has launched an initiative to increase access and adoption of computer in the country in line with government’s digital India campaign . The initiative, christened Aarambh , will have a pan-India roll out whereby the company will engage with students, teachers and parents.

To gain a deeper understanding on the low rates of household PC penetration, last year Dell commissioned a study conducted by Greyhound Research that revealed the PC’s relevance for emerging India. Respondents called out the PC as a key tool for content creation but also presented a dichotomy in not always being owners of the personal computer.

Source: Economic Times

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