Dell Launched An Initiative To Increase Access And Adoption Of Computer In The Country

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PC maker Dell has launched an initiative to increase access and adoption of computer in the country in line with government’s digital India campaign . The initiative, christened Aarambh , will have a pan-India roll out whereby the company will engage with students, teachers and parents.

To gain a deeper understanding on the low rates of household PC penetration, last year Dell commissioned a study conducted by Greyhound Research that revealed the PC’s relevance for emerging India. Respondents called out the PC as a key tool for content creation but also presented a dichotomy in not always being owners of the personal computer.

Source: Economic Times

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