Charted: There’s no match for TikTok’s popularity in India yet

13 views Reading Time: < 1 minute

India’s ban on 59 Chinese apps includes one that has ruled the roost in the country for years. The reach of TikTok, owned by Beijing-based Bytedance, eclipses all other live-streaming apps in India by a huge margin. More than a third of Indian smartphone owners have TikTok installed, according to market insights firm Kalagato’s survey of five million people.

By clicking Subscribe, you agree to our Privacy Policy.

 

Experts condone the government ban. “These apps come from a nation that has publicly and willingly created a walled garden and kept key players out of it and has created its own digital powerhouses to earn from,” Sanchit Vir Gogia, founder and CEO of Greyhound Research, wrote on Twitter. “It’s also important to weigh in here the repeated security issues as reported earlier by multiple parties and most recently by Apple—while this definitely has a political agenda attached to it, one cannot discount the threat to personal data and privacy.”

[Quartz]

P.S.: For more information on this topic, read the research report by Greyhound Research (shared below).


<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.

 

By clicking Subscribe, you agree to our Privacy Policy.


Copyright Policy. All content contained on the Greyhound Research website is protected by copyright law and may not be reproduced, distributed, transmitted, displayed, published, or broadcast without the prior written permission of Greyhound Research, or, in the case of third-party materials, the prior written permission of the copyright owner of that content. You may not alter, delete, obscure, or conceal any trademark, copyright, or other notice appearing in any Greyhound Research content. We request our readers to not copy Greyhound Research content and not republish or redistribute them (in whole or partially) via emails or republishing them in any media, including websites, newsletters, or intranets. We understand that you may want to share this content with others, so we’ve added all relevant links and tools under each content piece that allow you to share the content. If you have any questions, please contact our Community Relations Team at connect@greyhoundg.com.

Leave a Reply