Charted: There’s no match for TikTok’s popularity in India yet

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India’s ban on 59 Chinese apps includes one that has ruled the roost in the country for years. The reach of TikTok, owned by Beijing-based Bytedance, eclipses all other live-streaming apps in India by a huge margin. More than a third of Indian smartphone owners have TikTok installed, according to market insights firm Kalagato’s survey of five million people.

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Experts condone the government ban. “These apps come from a nation that has publicly and willingly created a walled garden and kept key players out of it and has created its own digital powerhouses to earn from,” Sanchit Vir Gogia, founder and CEO of Greyhound Research, wrote on Twitter. “It’s also important to weigh in here the repeated security issues as reported earlier by multiple parties and most recently by Apple—while this definitely has a political agenda attached to it, one cannot discount the threat to personal data and privacy.”


P.S.: For more information on this topic, read the research report by Greyhound Research (shared below).

<strong>Analyst: Sanchit Vir Gogia</strong>
Analyst: Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Digital & Technology Research & Advisory firm.


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