Jewellery That Combines Smart With Style Cuff Wearables

Based in San Francisco, CUFF is a start-up that offers a line of smart accessories. Its collection includes necklaces, bracelets and key chains suitable for both men and women. At the heart of the entire range is the CUFF smart module, a small black device that connects with your smartphone via Bluetooth.

Main features of CUFF smart jewellery include:

Set Up Trusted Network: The CUFF app (available on App Store, Google Play Store) enables you to set up a network of trusted contacts whom you can notify in an emergency.

Security Function: You can alert contacts in your trusted network by just pressing your CUFF for 2 -3 seconds. The contacts will receive a text message. If they own a piece of CUFF jewellery, they will be alerted with a buzz so they don’t miss your alert. If they download the CUFF app, they will get a push notification on their phone. When they click on the text or push notification, they will be directed to the CUFF app where they can see your location on a map. If they wish, they can tap to call 911.

Discreet Alerts for Calls/Texts: If you have put your smartphone away, CUFF vibrates to alert you to of incoming calls or texts.

Fitness Tracking Coming Soon: Per the company, fitness tracking will be included in the jewellery pieces by 2016.

CUFF works with iPhone 4s, 5, 5s, 5c, 6, 6+ running iOS 8 and above. It also works with Samsung Galaxy S4, Samsung Galaxy, Samsung Galaxy S6 & S6 Edge and Nexus 5 & 6 running Android 4.4 and above.

CUFF’s current line of accessories include 6 jewellery pieces:

  • DVB Sporty Band – $30
  • Carin Shredded Leather Bracelet -$69
  • Lisa Pendant Necklace – $95
  • Lucky Tiled Bracelet – $129
  • Lena Leather Bracelet – $30
  • The J Keychain – $59

Note: CUFF module priced at $30 needs to purchased separately and works interchangeably with each of these jewellery pieces.

Three package options are also available:

  • Classic: Priced at $60, it includes DVB Sporty Band and CUFF Module.
  • Signature: Priced at $125, it includes DVB Sporty Band, Carin Shredded Leather Bracelet, and CUFF module.
  • Deluxe: Priced at $215, it includes DVB Sporty Band, Carin Shredded Leather Bracelet, Lisa Pendant Necklace, Lucky Tiled Bracelet and CUFF module.

Hot or Not?

What’s Hot: CUFF doesn’t look like a dowdy wearable; it comes across as a fashionable piece of jewellery which is also smart. You have colour choices (black, gold and silver) and design patterns choices (in two pieces: Lucky Tiled Bracelet and Lisa Pendant Necklace). One CUFF module can be used interchangeably with all jewellery pieces. CUFF module battery claims to last 6 to 12 months, so no hassle of recharging every other day. Stellar Point: As part of the security function, your emergency contacts can see who else in your network is viewing your alert and send a group SMS message to coordinate with each other to decide who can reach you the earliest. Also, if your CUFF app is open at the time your alert is triggered, your contacts can hear you through live audio streaming from your phone.

What’s Not: For CUFF to work, your phone needs to be within 20-30 feet and phone must have an Internet connection (cellular service or Wi-Fi). So, in areas with low or no Internet connectivity, you won’t be able to use your CUFF. While CUFF is splash resistant, it is not completely water resistant. Hence, you can’t wear it while swimming or taking a shower.

The Bottomline:

In January 2015, Cuff also partnered with Richline to create necklaces, bracelets, earrings and other fine jewellery items fitted with CUFF module for top retailers including Tiffany’s, Macy’s, among others. At Greyhound Research we believe this partnership has the potential to help CUFF increase its range of accessories and reach a larger customer base. Having said that, we believe that just adding more options to its range alone will not help CUFF make the cut in the highly competitive fashionable wearables market. CUFF will have to incorporate advanced fitness tracking features (like heart rate and blood pressure monitoring, among others) to up its game. CUFF will also need to consider adding more unisex options to generate equal interest from both men and women.

Would you want to invest in a smart fashion wearable like this? Leave us a line (or two) to let us know.

Picture Courtesy: Cuff.io


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About The Author: Sanchit Vir Gogia is the Chief Analyst & CEO of Greyhound Research, an independent IT & Telecom Research & Advisory firm. He also serves as Chief Futurist, Founder & CEO of Greyhound Knowledge Group that operates under four brands – Greyhound Research, Greyhound Sculpt, Greyhound Technocrat and Greyhound Vivo. To read more about him, click here.


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Copyright © 2015 Greyhound Research. All rights reserved.

Written by Sanchit Vir Gogia

Sanchit is the Chief Analyst, Founder & CEO of Greyhound Research, a Global, Award-Winning, Technology & Innovation Research, Advisory & Consulting Firm. Read more about Sanchit on http://bit.ly/svgworld.

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