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Jeff Bezos-led Amazon, which is breathing down Flipkart’s neck in India, is likely to soon list houses and apartments, or run promotional campaigns to generate leads for real estate firms, a top company source said.
The company may take a nominal booking amount (like it does in case of automobiles) to begin with, the source added. “It is too early to give out exact details.”
“Amazon’s biggest advantage is its user base and its analytics. However, real estate is a very different business, and needs to be approached in a different manner, which is not Amazon’s forte,” said Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research.
Source: Hindustan Times
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